Monday, April 2, 2007

New York is totally different from the Big Apple

Anime Expo is sometimes derided as having become an industry event, but here comes Reed Exhibitions to show fans what "industry" really means: enter the New York Anime Festival at the Jacob Javits Center this December. Says breathless show manager John McGeary in the press release: "New York finally has an anime event of its own!"

Yes. Because there's never been a recurring anime event, much less one organized by industry, in New York City, with "Anime" and "Fest" in its name. Ever.

Given the NYAF's organization and backing, it seems unlikely that it'll meet the same swift fate as its predecessors (if it had any, which it totally doesn't). The sponsor list should come as no surprise to anyone familiar with New York Comic Con and the American Anime Awards, either--hello, ADV!

With a day dedicated to the trade and Artist Alley prices of $350 a table, it's a far cry from anime conventions as "FANS/Consumers" know them. It's not exactly the death knell of said conventions, which offer some experiences that consumer/trade shows can't and vice versa, but it'll be interesting indeed to see if this signals the start of any larger changes on the anime event scene...