Tuesday, February 20, 2007

Shiny Happy People Holding Hands

In a completely, unmistakably neutral piece titled "Japan resorts to manga propaganda", the AP and CNN discover the Japanese penchant for putting cute mascots on everything. Including the Self Defense Force.

"Prince Pickles is our image character because he's very endearing, which is what Japan's military stands for," said Defense Agency official Shotaro Yanagi. "He's our mascot and appears in our pamphlets and stationery."



Yes, endearing he is, indeed! Which raises a good question: why didn't anyone think of this earlier? It's nothing short of pure brilliance. Any military force could potentially be a highly-trained, devasting force... for cute! To help you visualize, we quickly drew up the following examples:



Is there any limit to the power of cartoon mascots?